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Hia Hub returns to Riyadh’s JAX District from 5 to 9 November 2025 with five vibrant days of fashion, beauty and culture. Step into curated style showcases, interactive brand experiences, inspiring talks and panels, and hands-on workshops, then discover exclusive pieces across 70+ pop-up boutiques at The Retail Experience x JAAK.
This is where ideas, craft and community come to life.

Note: The first 10,000 tickets purchased include an exclusive Charlotte Tilbury beauty voucher (600 SAR).

GENERAL PASS

Hia Hub returns to Riyadh’s JAX District from 5 to 9 November 2025, where you can experience curated style showcases, interactive brand activations, inspiring talks, and hands-on workshops, then shop exclusive collections across the Retail Experience x JAAK all in one unforgettable day. Your General Pass opens the region’s biggest lifestyle event, and the first 10,000 tickets include a Charlotte Tilbury beauty voucher worth 600 SAR.

Date: 06th Nov – 09th Nov, 2025

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AED 100.80
MASTERCLASS
INSIDE THE ATELIER: THE LIVING ART OF COUTURE WITH MR. STEPHANE ROLLAND - Image 1

INSIDE THE ATELIER: THE LIVING ART OF COUTURE WITH STEPHANE ROLLAND

This masterclass invites you to step into the world of haute couture with Stéphane Rolland, one of fashion’s most visionary couturiers, where style meets art. Renowned for his architectural lines, sculptural volumes, and flowing silhouettes, Mr. Rolland creates garments that are not merely worn but experienced. Each a dialogue between fabric, form, and the woman who inhabits it.

Mr. Rolland will share the philosophy behind his work: a devotion to timeless beauty, artistic purity, and the celebration of the female form. Attendees will explore his atelier, from initial sketch and material selection to collaboration with les petites mains, the skilled artisans who bring each vision to life.

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AED 504.01
INSIDE THE BUYER’S EYE: DECODING GLOBAL FASHION TRENDS WITH TIFFANY HSU - Image 1

INSIDE THE BUYER’S EYE: DECODING GLOBAL FASHION TRENDS WITH TIFFANY HSU

This masterclass with Tiffany Hsu, Chief Buying & Group Fashion Venture Officer at Mytheresa, offers an insider’s look into the art of fashion buying. Drawing on her extensive experience curating luxury collections, Tiffany will share how the must-have trends are identified and forecasted, how cultural shifts influence buying decisions, and how to balance timeless investments with seasonal must-haves. She will also reveal the behind-the-scenes process of selecting exclusive collections and developing designer collaborations, equipping attendees with the tools to think like a buyer and style with both sophistication and relevance. The first 10,000 tickets include a Charlotte Tilbury beauty voucher worth 600 SAR..

Date: 07th Nov, 2025

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SAR 500.00
THE EVOLUTION OF ABAYA – FROM TRADITION TO STATEMENT - Image 1

THE EVOLUTION OF ABAYA – FROM TRADITION TO STATEMENT

This masterclass explores the abaya’s evolution from tradition to contemporary fashion. Tracing its shifting silhouettes through history, the session will examine how global trends and societal changes have shaped its design. Designer Mona redefines the abaya with new structures, fabrics, and embellishments, transforming it into a luxury piece that blends heritage with innovation. Today, the abaya stands as both a symbol of cultural significance and a modern expression of style. The first 10,000 tickets include a Charlotte Tilbury beauty voucher worth 600 SAR.

Date: 08th Nov, 2025

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SAR 500.00
THE FLAWLESS 100: CHARLOTTE’S LARGEST SHADE MATCHING MASTERCLASS - Image 1

THE FLAWLESS 100: CHARLOTTE’S LARGEST SHADE MATCHING MASTERCLASS IN RIYADH

This masterclass celebrates Charlotte Tilbury’s reformulated Airbrush Flawless Foundation long-wearing, light, and powered by skincare science. Guests learn professional techniques for a flawless, airbrushed finish while being shade-matched to their perfect foundation. Led by three makeup artists with top influencers as models, the session combines artistry and science, empowering beauty lovers to discover and wear their most confident, radiant, and flawless selves. The first 10,000 tickets include a Charlotte Tilbury beauty voucher worth 600 SAR.

Date: 09th Nov, 2025

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3756 liked it
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SAR 500.00
HIA HUB Story
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Relive the highlights from Hia Hub 2024

HIA HUB is the ultimate fashion, beauty, and lifestyle event, uniting global industry leaders, trendsetters, and brands. Dive into the latest trends, exclusive workshops, and interactive experiences. Don’t miss your chance to be inspired and connect with pioneers shaping the future of fashion. Join us at HIA HUB 2025!

Rating
4.8
Excellent
4267 People rated it
235 Reviews
We aim for 100% real reviews
Reviews (235)
Media - Media 1
Emma Parker
2024-09-12
5
Excellent
The perfect mix of fashion, beauty, and fun. Loved the interactive activations and nightly performances—can’t wait for next year!
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James Anderson
2024-09-13
4.9
Excellent
Great energy, insightful talks, and amazing performances. The experts were so approachable, and the whole experience was totally worth it!
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Sophia Turner
2024-09-15
5
Excellent
Had the best time! From the interactive exhibits to meeting industry leaders, I was constantly inspired. The five days just flew by!
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